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DUNK

From a collegiate basketball boot on the 1985 NCAA court to a trend icon sweeping the street, art, and music scenes today—every appearance of the Dunk is a dual pursuit of "classic reconstruction" and "cultural breakthrough." It holds the basketball passion of 8 universities (Michigan Yellow, Georgetown Blue), carries the street rebellion of skateboarders (the padded tongue of the SB series), and embraces the creative madness of artists (Staple Pigeon, De La Soul Daisies). Here, every Dunk is more than just a sneaker; it is a wearable subcultural narrative, a trendy token connecting the past to the present, and individuals to communities.

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This album focuses on the "marketing breakthrough logic" of the Dunk: it features both the "nostalgia appeal" of classic retro models (e.g., the OG Michigan colorway that authentically recreates 1985 details to evoke memories of veteran enthusiasts) and the "freshness" of cross-border collaborations (LEGO’s modular design to attract Gen Z, and Soulgoods’ collaboration rooted in local youth culture). Online, it collects user stories through the #DunkYourStory UGC campaign; offline, it creates an immersive experience with "Court → Street" themed pop-up stores (a trial area adorned with vintage basketball posters and a check-in area featuring an interactive graffiti wall). Whether it’s the limited-edition numbers chased by collectors or the daily styles favored by ordinary consumers, the Dunk consistently leverages "cultural resonance + scenario adaptation" to make every marketing move a hot topic in the trend circle—and let every consumer find their own Dunk memories within it.
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